1614

Elias Pichler, the successor to Heimeran Pongraz, was under pressure. The new brewery at the Platzl was up and running, beer was being brewed, but now the royal household grumbled: in the past there was that good, strong beer from Einbeck, but now there’s only brown and wheat beer we brew ourselves. Bring on something stronger! After experimenting around a bit, Pichler presented Munich’s first beer brewed in the Einbeck tradition at the beginning of 1614. Christened “Maibock”, this beer would soon save the city of Munich. In 1632, during the Thirty Years War when the Swedes occupied Munich, they struck a deal with the city: in exchange for not pillaging and plundering the city they were given 1,000 buckets of beer from the Hofbräuhaus, including 361 buckets of Maibock.